01 / 09Vertical & Horizontal
B2B SaaS
Software with real revenue from week one. Sticky workflows. Painful problems. Serious buyers with budget.
- Clear buyer pain
- Repeatable sales motion
- Recurring revenue potential
⌖ Focus
Serious markets.
Quiet systems.
We build and operate B2B software, cloud tools, AI workflows and automation projects - focused on places where customers quietly pay because the value is clear.
Sectors we build in.
We focus where we have real conviction - these are the markets we know cold and build inside.
02 / 09Platforms & DevTools
Cloud Tools
The primitives, platforms and tooling modern engineering teams quietly depend on every day.
- Open-core or commercial
- Developer-first GTM
- Usage that compounds
03 / 09Power tools for real work
AI Workflows & Automation
Software that uses AI to remove waste, reduce friction and make expert work cheaper and faster.
- Workflow automation
- AI-augmented services
- Process intelligence
04 / 09Autonomous workflows
Agentic AI
Vertical AI agents that take real work off humans - booking, drafting, qualifying, executing - with measurable ROI.
- Vertical AI agents
- Tool-using LLMs
- Human-in-the-loop ops
05 / 09Pipeline that compounds
Outreach Systems
Systems that turn attention into pipeline: outbound, content, lifecycle and revenue tooling for serious go-to-market work.
- Outbound & sales tech
- Lifecycle & retention
- Attribution & revenue ops
06 / 09Mission-critical
Online Business Systems
Quiet on the outside, mission-critical on the inside. Workflows where reliability is the product.
- Identity & access
- Workflow reliability
- Operational guardrails
07 / 09Replacing the spreadsheet
Operations Software
Tools that quietly replace meetings, middleware and manual work in real-world operations.
- Industry-specific
- Strong unit economics
- Friction → revenue
08 / 09Pipes that print money
Automation Plumbing
Pipelines, integrations and the unsexy wiring behind modern operations. Quiet. Necessary. Durable.
- Data movement
- Observability
- Workflow integrations
09 / 09Your idea
Something else?
If you're building - or want to build - something quiet, commercial and durable that doesn't fit the boxes above, we still want to hear about it.
Submit a project⌖ How we work
Operators, not observers. We build the thing.
Operating Focus
We build, test and operate a small number of projects at a time. Concentrated, conviction-led work.
Operating Insight
Pricing, packaging, distribution and procurement psychology - from operators who have done it.
Commercial Network
Access to design partners, distribution channels and serious commercial buyers.